Peter Shankman doesn’t know how to sit still, and he blames that on his ADHD. But he blames his ADHD for all of his success. A three-time startup entrepreneur with the same number of successful exits under his belt, Peter believes that to be the best, you simply have to be better than everyone’s expectations, and in the world of customer experience, that’s not hard to do.

Peter is perhaps best known for founding Help a Reporter Out, (HARO,) which changed how journalists gather news and how public relations is done. He’s the author of four books, two of which are bestsellers, including his latest, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” A born and raised NYC public school kid, he still resides in Manhattan with a wife 2-year-old child, and 15-year-old cat, and when he’s not flying around the world giving speeches, or competing in Ironman Triathlons, he’s jumping out of planes, as a licensed skydiver with over 500 jumps.